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Nicholas Rox Bartman
Creative Development - Design Leadership - Brand Management
Our Spring Workbook is the brand's opportunity to refresh it's look and feel. All other collateral for the brand will follow this example. It's a tricky task, as our brand must feel similar enough to be recognizable, but fresh enough to feel NEW. This year's workbook maintained some of the wood textures found in our material over the years, while introducing new text treatment, photo treatment (An new images from our yearly shoot), new background textures, and a different approach to our information layout. The method for displaying products was warmly received by our sales team, so the basic structure is intact form 2014's version.